MODLD Story


HOW IT STARTED
"I’ve always been obsessed with low-poly design — those sharp, geometric shapes you used to see in early 3D games. Low-poly simply means a 3D model built with a small number of flat surfaces (polygons). Back in the day, developers had to use fewer polygons because computers weren’t powerful enough for more detail. What started as a technical limitation has become an aesthetic of its own — simple, bold, and almost sculptural. To me, it feels like digital art frozen in time."


WHERE IT STARTED
"In 2023, I had this idea stuck in my head: I wanted to create a collection of 3D models you could build yourself. I’d always loved papercraft, but let’s be honest — it’s frustrating. Hours of cutting, folding, and gluing… only to end up with something fragile, impossible to hang, and never quite as good as the pictures online.
I thought: What if I could keep the beauty of those shapes, but make them strong, precise, and easy to build? So I tried making a foldable animal in plastic. It was… bad. Really bad. But it kept me hooked on the idea."


THE BREAKTHROUGH
"After months of experiments and countless failed prototypes, we finally cracked it. We figured out how to create the same striking low-poly shapes — but better than paper in every way. No glue. No tape. No mess. Just perfectly engineered parts that click together in minutes and look incredible on your wall.That’s when MODLD was born: strong, beautiful, original, and unique. Our first piece was a wolf head. We spent months obsessing over every joint, every angle, so each part would snap together with millimetric precision. The day we built the first one in seconds, I knew we had something special. That’s how The Howler came to life."


WHY WE 3D PRINT
"We could have chosen mass production — faster, cheaper, easier — but it wouldn’t have felt right. With 3D printing, every piece is slightly different, each one engraved with a unique ID on the back. It means every model is truly original, made in small batches, and personal in a way mass production can never be.
Yes, it’s slower, but that’s part of its beauty. 3D printing captures the fine, complex edges that make low-poly design so striking, while using 100% recyclable plastic. It’s a process we love, and we hope you will too."


DIGITAL ART, MADE REAL
"For me, MODLD is about turning something born in the digital world into something you can touch, hang, and live with every day. Each model starts as a piece of digital art — shaped by code and creativity — and becomes a real, tangible object that transforms a space.
Since that first wolf, our collection has grown into pieces you can display in your home, your gaming setup, or your office. Each one carries the same spirit: a piece of digital craftsmanship brought to life. And we’re only just getting started."
Davide Barbieri
Founder, MODLD